We aim to realize a more just and equal Pakistan, a country of responsible, empowered and active citizens who fulfil their responsibilities towards fellow citizens, the state and the environment.
Shehri Pakistan is a social initiative that seeks to provide accessible civic education and legal literacy to Pakistani citizens. Currently, the ordinary Pakistani citizen is alienated from from the democratic processes in the country as well as the ideas that inform democracy. Shehri Pakistan uses Urdu, Pakistani iconography, and engaging audio/visual tools to make these ideas accessible to as many Pakistani “shehris” as possible. The initiative attempts to create a narrative of rights in an indigenous language. Shehri Pakistan hopes an accessible and non-alienating presentation of these ideas will help citizens channel their current discontent with the state into constructive democratic participation.
While content is produced with the hope that it has universal appeal, Shehri Pakistan is designed to cater to the vast majority of Pakistani Urdu speakers who have access to the internet and social media and consume content in Urdu. To a large degree, this audience is unaware of a variety of subjects that fall under civic education and also experience a disconnect with what is in the constitution and what is considered to be reality, believing it to be utopian. They are hence unable to take ownership of such democratic features because they feel alien and foreign.
What makes it accessible
The Shehri Pakistan team focuses on creating content in the Urdu language. The vast majority of the people of Pakistan speak and understand this language which means that content produced in this language is more likely to be understood by the audience. There are also plans to eliminate further language barriers by re-releasing content in provincial languages. Accessibility is further improved when complex legal language is decoded and presented through compelling narratives, making this information familiar to the audience, through the use of common imagery and media.